Atlantic Highway Slow Down Signs Installed to Improve North Devon Road Safety

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By A_McCormack | Friday, April 23, 2010, 16:19

SLOW DOWN signs have been sited on the A39 Atlantic Highway near Bucks Cross, Bideford to improve North Devon road safety.

Interactive flashing signs have been installed by Devon County Council to improve safety at two sites in North Devon.

The

signs have been located on the A39 near Waytown, between Horns Cross

and Bucks Cross, and on the A377 at Leigh Cross, Chulmleigh. They can

identify vehicles which are approaching too fast and flash a message to

the drivers warning them to ‘SLOW DOWN’.

The locations have

been chosen in response to the annual review of crashes in the area

conducted by Devon County Council Highway Officers and Devon &

Cornwall Police. There have been nine injury collisions over the past

three years at these sites, which includes one crash where a motorist

was killed.

Councillor Stuart Hughes, Devon County Council

Cabinet Member for Highways and Transportation, said: “Once again, last

year we saw another reduction in the amount of people being killed on

Devon’s roads. By working effectively with our partners, such as Devon

& Cornwall Police and using the crash records, we can target and

prioritise our resources to where they’re needed the most.

“Flashing

interactive signs are a relatively new tool and they have proved

extremely effective in lowering the number of collisions, and in some

cases totally eradicating them.”

Devon County Council has

already achieved the target set by central Government in 2000 to reduce

the number of road users killed and seriously injured in the county by

40% by 2010.

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